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THE IRISH INDEPENDENT COFFEE OPERATOR WITH A SIMPLE
MISSION – DELIVER THE BEST CUP OF COFFEE POSSIBLE, EVERY TIME.

1
Background Exceptional coffee
every time
2
Proposal An expertly
matched blend

An expertly matched blend, designed around Insomnia’s strict criteria. The blend retained all the distinctive features that Insomnia customers love – a dark roast, full-bodied flavour, cocoa sweetness and Fairtrade accreditation.

Dalla Corte Evo2 machines with linked Grinder Control System, which together guarantee consistent coffee, automatic grinding and a fantastic final product. Dedicated, comprehensive training to bring consistency to every cup of coffee, including four dedicated training sessions a week helping baristas deliver both espresso and milk perfectly.

3
Results A new blend,
perfectly matched
The new blend was matched perfectly, making the transition easy, with customers unaware of the change.

The new equipment and expert training helped Insomnia on its goal to make every cup of coffee exceptional for every customer, every time and counting.

With social responsibility so important to Insomnia, the new coffee blend matched their brand’s values perfectly.